Restaurant & Retail Marketing Company:
Built to End Silos
mKonnekt is a restaurant and retail marketing company built to end the silos. Customer data, loyalty, promotions, communication and reviews all write to one customer record, one accountable partner instead of six vendors and six dashboards.
WHY BRANDS TRUST MKONNEKT
Driving Substantial Results for Merchants Globally
80+ million
Orders Processed Per Year
450+
mKonnekt Restaurants Served
$12+ billion
Sales Over Last 1 Year
Our Story
In 2014, as smartphones and social media reshaped how people found places to eat and shop, independent operators were being left behind. They were masters of hospitality and merchandising, but had little time to navigate what customers now expected of them online.
Our founder, Seshu Madabushi, saw this firsthand at Underground Indian Cuisine: great food, loyal regulars, almost no digital visibility. His offer was simple:
"Let me handle your marketing for just $150."
No complex contracts or agency theatrics. Just one entrepreneur helping another with integrated marketing services.
The problem wasn't effort but fragmentation.
As the work grew, so did the toolkit: mobile websites, then a marketing dashboard, then the 4Q model and the A2A approach that still underpins everything we do. We were looking for software that could execute A2A end-to-end, and found nothing. Every application on the market solved one slice and ignored the rest. Social media, websites, ordering, loyalty and customer data all lived in separate systems, and operators were left holding the pieces.
Our clients didn't need another vendor. They needed an architect, so we stopped shopping and started building.
Building the platform one layer at a time
FoodKonnekt
Commission-free online ordering that kept the customer relationship with the restaurant, not a marketplace.
2016
2016
Freekwent, Grito and the birthday module
Loyalty and lifecycle marketing on the same customer record — the first proof that connected data compounds.
2021
Dezi
The same architecture, taken into retail. What we'd learned about customer data turned out not to be a restaurant idea at all.
Multi-POS integrations
Transaction data flows into the platform automatically instead of being reconciled by hand.
2024
2025
KonnektIQ, plus AI
The complete back office in one operator-facing app, with AI embedded across the platform.
2026
KustomerIQ
The customer engagement layer that closes the loop across all five A2A stages.
Our A2A Framework: The Thinking Behind Everything We Build
Awareness to Advocacy (A2A) is mKonnekt’s proprietary framework for managing the complete customer journey across Awareness, Engagement, Acquisition, Loyalty, and Advocacy. It aligns marketing activities, customer interactions, and data across every stage, helping businesses understand where customers enter, engage, purchase, return, and advocate. By connecting these insights in one ecosystem, A2A identifies gaps in the customer journey, enables more informed decisions, and turns marketing activity into measurable business growth.
How We Built KustomerIQ and KonnektIQ: One Platform Serving Distinct Purposes
Our products were not designed in the abstract. They were derived from more than a decade of observing where the A2A journey breaks down in operating businesses, and the same two fractures appeared consistently. The first is the loss of the customer at the point of transaction: the sale is recorded, but the identity behind it, the reason for it, and the likelihood of return are not. The second is the absence of a consolidated operational view, with sales, inventory, loyalty and marketing performance held in separate systems and reconciled, if at all, long after the decisions they should have informed.
A proposal designed to be easy to accept
The offer was deliberately straightforward: mKonnekt would take responsibility for the restaurant's marketing for $150. No extended contract, no formal proposal, no procurement exercise — an honest exchange between two entrepreneurs, on the understanding that one would perfect the food and the other would ensure the market found it.
You perfect the food. We will make certain the world finds you. — The terms of the first engagement, 2012
The structure mattered as much as the price. An owner-operator working a fourteen-hour day cannot reasonably evaluate a twelve-month commitment on the strength of a presentation. Removing that barrier was the point. The proprietor has since opened a further venture in Alaska, trading as Hari Om.
Marketing that was not failing for want of effort, but fractured by design
That first engagement produced the insight on which the company was subsequently built. The restaurant's marketing was not underperforming because no one was attending to it. One vendor managed social media. A second had built the website. A third administered the loyalty programme. Each operated in isolation, none exchanged information with the others, and the proprietor was left to reconcile a puzzle assembled from pieces belonging to different boxes — alone, after service.
The industry did not require another vendor. It required an architect.
The structure mattered as much as the price. An owner-operator working a fourteen-hour day cannot reasonably evaluate a twelve-month commitment on the strength of a presentation. Removing that barrier was the point. The proprietor has since opened a further venture in Alaska, trading as Hari Om.
KustomerIQ — Intelligence About the Customer
KustomerIQ answers the first fracture. It's the customer engagement and intelligence layer, built on a single principle: every customer interaction should make the next one smarter. It unifies identity across orders, reservations, reviews and loyalty into one record, segments people by what they actually do rather than what a form said, and triggers lifecycle campaigns at the moment behaviour warrants them, so a customer who stops coming back gets noticed before they're gone for good.
KonnektIQ — Intelligence for the Operator
KonnektIQ answers the second. It came from a different observation: the person who most needs the data is the one with the least time to look at it, so we bring it to them. Inventory, sales, offers and real-time performance live in one operator-facing app designed for a phone screen on a busy floor, not a back-office desktop. Together, the two close the loop that fragmented vendor stacks structurally cannot: marketing decisions informed by operational reality, and operational decisions informed by customer behaviour.
Discover how KustomerIQ and KonnektIQ turn disconnected customer and operational data into one intelligent marketing ecosystem.
Our Philosophy
We believe marketing should be connected, intelligent and built around the customer, not a collection of disconnected tools and tactics. mKonnekt exists to break down the silos between data, technology, marketing and customer experience, helping restaurants and retailers turn every interaction into an opportunity to build a stronger relationship. Our philosophy is simple: technology should make running and growing a business easier, not harder.
01
02
Our Vision
An independent sector where every operator a single dining room, a neighbourhood store, a small group has the technology, intelligence and opportunity to compete with chains many times their size. Not by spending more, but by understanding their customers better, connecting every interaction, and delivering experiences that keep people coming back.
03
Our Mission
To give restaurants and retailers one intelligent ecosystem that connects every customer, every interaction and every marketing decision. We unify data and technology, turn behaviour into actionable insight, automate repetitive marketing, and measure success through what actually matters: more repeat customers, greater revenue, stronger relationships, and more time for operators to spend on their business.
Why Businesses Choose mKonnekt
Learn More
We build our technology over reselling
Most marketing companies assemble a stack from vendors and charge you to manage it. When the tools don't talk to each other, that's your problem to live with. FoodKonnekt, Dezi, KonnektIQ and KustomerIQ are ours, built, integrated and supported by the same team that runs your marketing. When something needs to connect, we change the product rather than apologise for it.
Learn More
Unified architecture integrated in two industries
Most restaurant marketing companies have only ever worked on restaurants, so they've never had to prove their approach travels. We took the same customer-record architecture into retail with Dezi in 2021 and integrated it across multiple POS systems from 2024. A model that survives contact with two very different floors is a model, not a house style.
Learn More
A Complete framework
Our work is built around the A2A journey, so every campaign has a defined purpose and a measurable role. Instead of reporting that engagement is down, we identify which stage of the customer journey is broken and what to change. You get a diagnosis, not a dashboard.
Learn More
Your customer data stays yours
Data collected through mKonnekt stays connected to your profiles, segments, campaigns and remarketing. Your customer relationships should belong to your business not to a marketplace that rents them back to you.
Learn More
Founder-led, entrepreneur to entrepreneur
mKonnekt was built from firsthand entrepreneurial experience, starting with a handshake and a $150 promise. That mindset still shapes how we work: straightforward terms, genuine accountability, practical solutions, no theatrics.
A2A Framework
The A2A Framework acquisition-to-advocacy framework connecting customer data, engagement and performance across the complete journey, and the point at which the operational and growth layers meet.
KonnektIQ
Connects the point of sale, online ordering and the wider technology stack, so that the business runs on one system and produces one reliable customer record.
KustomerIQ
Applies that record to loyalty, offers and campaigns, so that every engagement reflects observed behaviour rather than assumption.
FoodKonnekt
Direct, commission-free online ordering delivered through a branded experience that improves revenue, retention and operational efficiency, while retaining the order history within your own systems.
FreeKwent
A loyalty programme applying AI-driven rewards, offers and engagement to increase repeat custom and long-term value.
Birthday Module
Converts occasions into visits through AI-timed offers, automated SMS and email, with redemption tracked from issue to settlement.
Kritiq
Review management that monitors, administers and responds across channels, protecting both reputation and the revenue attached to it.
We will review your existing point of sale, ordering arrangement and current vendors, and set out precisely what consolidation would involve. No obligation follows from the conversation.
Discover how mKonnekt combines marketing, customer intelligence, loyalty and operational technology into one connected ecosystem.
Frequently Asked Questions(FAQs)
What does mKonnekt do?
mKonnekt is a restaurant and retail marketing company that unifies your marketing channels, customer data and technology into a single connected ecosystem. Instead of coordinating separate vendors for social media, website, online ordering, reviews and loyalty, you run all of it through one platform with one source of truth about your customers.
Do you work with retailers as well as restaurants?
Yes, we moved into retail in 2021 with Dezi, running on the same architecture we built for restaurants, with integrations across multiple POS systems added in 2024. The vocabulary changes — covers become footfall, tickets become baskets — but the underlying problem is identical: customer data scattered across systems that don't talk to each other.
What is KustomerIQ?
Launched in 2026, KustomerIQ is mKonnekt's customer engagement platform. It unifies customer identity across orders, reservations, reviews and loyalty; segments by actual behaviour; triggers lifecycle campaigns at the right moment; and traces campaign performance back to real returning-customer activity.
What is KonnektIQ?
KonnektIQ is mKonnekt's operator-facing back-office solution. It lets owners and managers track inventory, record sales, create loyalty offers and view real-time business insights from one place designed for people who need answers on the floor, not at a desktop.
Do KustomerIQ and KonnektIQ work together?
Yes, they were designed as one system. KustomerIQ holds the customer-side intelligence and KonnektIQ the operations-side intelligence, so marketing decisions are informed by what's actually happening in the business, and vice versa.
How is mKonnekt different from a traditional marketing agency?
An agency delivers a service and reports on it in isolation, usually on top of software it licenses from someone else. We build and operate the underlying architecture ourselves, so every channel writes to the same record. That means one accountable partner and one connected dataset instead of four vendors and four dashboards.
How long does it take to see results?
It depends on where the journey is broken. Acquisition-stage fixes, like ordering friction and checkout drop-off often move within weeks. Awareness and Engagement work, like search visibility and reputation, compounds over months. We'll tell you which one you're buying before you buy it.
How do we get started?
Start with a conversation about your current stack and where customers are dropping off. We'll map your existing marketing against the five A2A stages and show you the gaps before recommending anything.
You've already earned the repeat customer. Let's make sure you keep them.
It started with one restaurant, one handshake, and a promise to take marketing off an owner's list of worries. That promise hasn't changed; only the scale has.
Widely Trusted by Growing Restaurant Brands
Democratizing Enterprise-Grade Intelligence
We believe that every business deserves access to powerful predictive marketing technology, regardless of size or engineering budget. Our mission is to democratize AI-powered insights to help you scale sustainably.
Founded in 2011, we've grown from a small startup to a global intelligence platform. Our diverse team of marketing strategists and designers work tirelessly to give you an unfair advantage.
Innovation First
We're constantly pushing boundaries to deliver cutting-edge AI technology.
Customer Success
Your success is our success. We're committed to helping you achieve your goals.
Transparency
We believe in honest communication and building trust with our customers.
Global Impact