Retail Marketing That Runs Off Your Register
Retail marketing built from your register. Your POS knows who your regulars are and what's moving slowly; mKonnekt turns that into SMS and email that's gated on real stock and measured at the counter.
- No list exports needed.
- 100% measured at POS.
- Round-the-clock support.
Why your business needs technology and integration services
Most businesses don't have a technology problem — they have a connection problem. The POS records what sold in store, the website records what sold online, the delivery platforms hold their own numbers, and inventory lives in a spreadsheet someone updates when there's time. Every system works; none of them agrees, and the gap becomes somebody's manual job: orders are re-keyed from a tablet during the rush, the same price change is made in four places and missed in one, and stock that's accurate until the first online order. mKonnekt's technology and integration services connect the systems you already own – your POS stays where it is – so every order lands in one queue, stock draws from one live position, and pricing moves in both directions across every channel. And because integrations degrade quietly when a platform changes its API, we monitor and repair them as part of the engagement. You keep your systems. Nobody on your team is left making four platforms agree with each other.
How POS-connected retail marketing works
01
The scan writes the record
Every checkout logs who bought, what, when, at which store, and at what margin — against one customer profile, not a separate marketing database.
02
The segment builds itself
Filter by category bought, brand preference, spend band, visit recency or loyalty tier. The audience count updates live as you narrow it. No export, no upload.
03
Stock gates the send
Before anything goes out, the campaign checks on-hand quantity at the stores it's targeting. Below threshold, it holds. Overstocked, it can prioritize.
04
The register scores it
Redemptions match back to the send at checkout, so you get revenue and margin per campaign — not open rates that tell you nothing about the till.
Retail marketing only works because inventory & loyalty sit underneath it
01
Inventory: The Gate
Stock moves the instant it's scanned, so every campaign reads a live count per store and per SKU before it sends. That turns inventory into the thing that decides what's worth marketing this week: slow movers surface as candidates for a push, restocked lines trigger a message to past buyers the moment a receipt posts, and landed cost keeps promotional margin honest.
02
Loyalty: The Identity
A phone number at the register turns an anonymous basket into a named history, and enrollment takes one field at checkout — no app to slow the line. Whether you run points, punch cards, or spend tiers, each profile carries purchase history, favourite brand, and visit rhythm, so a regular who breaks their own pattern gets flagged rather than quietly lost.
03
Marketing: The Actor
Campaigns fire off what shoppers did, not what the calendar says — first purchase, thirty days quiet, a tier earned, a favorite back in stock. Segments are queried live with no upload step, member pricing applies automatically at the register, and every redemption matches back at checkout, so you see revenue and margin per campaign rather than open rates.
Nine retail marketing campaigns that run themselves.
Each ships pre-built with the trigger, the segment logic and a draft message. Edit the copy, set the reward, switch it on.
| Trigger | Campaign | What it does |
|---|---|---|
| Trigger | Welcome and second visit | A thank-you within the hour, then a small incentive timed to your category's natural repurchase window. |
| Quiet 30 days | Win back a regular | Fires when someone breaks their own visit rhythm — not a fixed calendar date. Names the product they actually buy. |
| Stock received | Back in stock | Alerts past buyers the moment a receipt posts. The highest-converting send most retailers never run. |
| Overstock | Clear slow movers | Targets past buyers of that category with a margin-aware offer, so you discount to the people most likely to bite. |
| Tier change | Upgrade recognition | Congratulates a member on reaching a new tier and spells out what they just unlocked, which reliably lifts next-visit spend. |
| Reward expiring | Use it before it goes | A nudge before points or a free item lapses. Costs nothing to send and pulls a visit forward. |
| Post-checkout | Review request | Sends a couple of hours after a good basket, routed to whichever platform matters for your local search. |
| Basket pattern | Cross-sell the pairing | Spots what your regulars buy together and offers the missing half to shoppers who only ever buy one. |
| Date | Birthday and anniversary | Captured at enrollment, redeemable in store. Simple, and consistently the highest redemption rate on the list. |
Explore the Core Features of Our Retail Inventory Software
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Your audience is never out of date
Every other tool works from an export, and an exported list starts drifting the moment it leaves your POS. mKonnekt has nothing to export because segments are queried against live transaction history at the instant you press send. Yesterday's buyer is already excluded and last week's lapsed regular is already in.
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Every campaign checks the shelf before it sends
A tool that can't see inventory will eventually promote something you sold out of or discount a line that was moving fine at full price. mKonnekt reads live on-hand quantity at the stores being targeted, holding where stock is short and prioritizing where it's long. The same link fires back-in-stock messages the moment a receipt posts.
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Results are measured in margin
Open rates tell you nothing about whether anyone actually came in. Redemption is matched at checkout, so reporting shows attributed revenue per campaign, per store — including the walk-in sales an email tool structurally cannot see. Landed cost sits underneath it, so you see what a promotion kept, not just what it grossed.
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Built for more than one location from the start
Campaigns are scoped by store and respect local stock and pricing, so a send that suits downtown doesn't go out for a short branch. Reporting breaks out per location and rolls up for head office. Loyalty balances follow the customer to whichever store they walk into or to your website.
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One system to maintain, not four stitched together
Catalog, customers, inventory and campaigns share a single database — nothing to reconcile, nothing to sync, no integration that breaks on a busy Saturday. Consent is captured at enrollment and opt-outs are processed automatically, so the list stays compliant on its own. Support is staffed 24/7 by specialists who've worked a counter.
Frequently Asked Questions(FAQs)
Where do the customer segments actually come from?
Directly from transaction history at your register. Filter by category or brand purchased, spend level, visit recency, loyalty tier, or store — and the audience is queried live at the moment you press send. There is no CSV export, no upload step, and no window where your list is quietly going out of date.
Can we see whether a campaign drove sales, or only opens?
Redemption is matched at the register against the specific send, so reporting shows attributed revenue and margin per campaign, per store. That includes walk-in sales — the gap an email tool can never close, because it only sees what happened on a website.
What does "stock-gated" retail marketing mean in practice?
Before a campaign sends, it checks on-hand quantity for the promoted products at the stores being targeted. If a location falls below your threshold, that store is held back. Overstocked lines can be prioritized instead. You set the rule per campaign, so you stop driving traffic to an empty shelf and stop discounting what is already moving at full price.
Do customers need to download an app to be marketable?
No, Members are identified at the register by phone number, and enrollment is a single field at checkout — nobody is downloading an app while a queue builds behind them. That is why sign-up rates hold up, and it is what turns anonymous walk-in traffic into named profiles you can actually send to.
Will it work with our existing sales data and online store?
Your catalog, cost basis, customer list and loyalty balances import from an export of your current system, mapped in a sandbox for you to verify before anything goes live. On the ecommerce side it connects to Shopify, WooCommerce and BigCommerce plus common marketplaces, so online and in-store purchases build one combined customer history. Most single-location stores are running in two to three weeks.
Who handles SMS consent and compliance?
Consent is captured at enrollment, opt-outs process automatically and stay honored across every future send, and campaigns respect quiet hours. You remain the sender of record, so we walk through the specific requirements for your region before your first message goes out.
Build a retail marketing campaign from your own sales data.
In a 30-minute walkthrough, we'll load your catalog, build a real segment from your transaction history, and show you what it would have earned. No slides.
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