Insights That
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Stay ahead with the latest in restaurant marketing, technology, and customer retention. Fresh ideas, expert strategies, and growth tips — built for restaurant owners and operators.
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Stop Chasing Customers. Start Keeping Them.
Unlock smarter growth with the combined power of FreeKwent and Greta.

Top 5 Marketing Hacks for Restaurants with a Limited Budget
In the competitive world of the restaurant industry, marketing plays a pivotal role in attracting customers and staying ahead of the competition.

A guide to the Do's and Don'ts in Restaurant Email Marketing
In the fast-paced world of restaurant marketing, email campaigns remain a powerful tool for engaging customers and driving conversions.

Food Photography Hacks For Restaurateurs: Capturing Irresistible Dishes With Just A Smartphone
In today's digital age, visuals play a pivotal role in attracting customers. This has led to food photography becoming an essential skill for

Dine-in Discoveries: 8 Effective Offline Marketing Ideas for Your Restaurant
Have you ever imagined a world without the internet? We live in an entirely digital world where online marketing channels are the optimal

The Rise of Food Bloggers: How to Leverage their Influence for Your Restaurant
In today's digital age, the rise of food bloggers has transformed the way we discover and experience restaurants. Their unique ability to captivate

How to create a winning restaurant marketing plan: Step-by-Step guide
Have you heard about these 10 awesome steps that can totally crush it for your restaurant marketing plan? It's true, by following these steps you can

Social media ROI- How to measure your social media ROI?
What is Social Media ROI? With social media getting used as a great device in enterprises to grow, it's been more and more vital to track the effects of your

Instagram Reels- Top 5 Questions Answered
Guess what any social media manager or content creator would say if you asked them today, for the key to growing your Instagram? You guessed

How To Prepare For The Holiday Season As a Restaurant Owner?
'Tis the holiday season y'all! It is that time of the year- crispy breeze, misty evenings, family and great food. What does it mean for you as a restaurant

How Can Restaurants Leverage Micro-Influencer Marketing?
Do you own a restaurant? Have you exhausted all marketing options and are still unable to establish a strong social media presence, increase foot

How To Franchise Your Restaurant? Part 2
As of June 2021, Subway had 37,540 locations in more than 100 countries and territories. When asked in an interview with the QSR magazine about

Customer Journey As a Marketing Tool
What Is Customer Journey And Why Is It Important To Marketing Professionals? The series of encounters a consumer has with a brand while

How Do You Get Customer Data To Boost Your Restaurants Sales With Data-Driven Marketing?- The A2A Approach
Understanding the customer's journey as they learn about your organization, develop an affection for your products and services, and eventually become

7 Strategies To Boost Your Restaurant Sales With Data-Driven Marketing
Data is no longer an option; it is a requirement. Data is used in almost every industry, and the restaurant industry is no exception. The days of

How Can Restaurants Be Prepared Against The New Omicron Variant?
On November 26, 2021, WHO designated B.1.1.529 as a variant of concern, naming it Omicron. This new strain of SARS covid-19 has heightened

Marketing Tools For Smart Marketers
To say the least, marketing is not that easy! With years and years of working in the digital world, we have known this for a fact, that just knowing who your

Restaurant Marketing Platform: mKonnekt Integrated Marketing Platform for restaurants
Always wondered what happens on the other side of your campaign. Well, now you’re going to find out.

Retail Inventory Management Software: A Buyer's Guide
Here is everything you need to know about what stock inaccuracies are costing you & how to find the right retail inventory management software to combat them.

10 Menu Hacks To Boost Restaurant Profits Without Raising Prices
In the competitive world of restaurants, boosting profits while maintaining affordability is a constant challenge. Fortunately, there are creative menu

How To Franchise Your Restaurant?
Do you operate a restaurant and wish to expand? Do you want to grow your restaurant business and have a distinct brand? Then franchising is definitely

7 Strategies To Boost Your Restaurant Sales With Data-Driven Marketing
Data is no longer an option; it is a requirement. Data is used in almost every industry, and the restaurant industry is no exception. The days of

Labor Shortage- What Is Happening In The Restaurant Industry?
Restaurant owners have been posting job requirements after job requirements, hiring sign boards after hiring sign boards, with no success. The

How To Increase Sales With Restaurant Online Ordering?
Not only because of the pandemic, which forced many restaurants to close their dine-in options, but also because online ordering has seen a significant

Local Marketing for Restaurants
What is Local Marketing? Restaurants are hyper-local in nature; a large section of our customer base is local. It therefore makes sense for restaurants

How To Prepare For The Holiday Season As a Restaurant Owner?
'Tis the holiday season y'all! It is that time of the year- crispy breeze, misty evenings, family and great food. What does it mean for you as a restaurant

How Can Restaurants Be Prepared Against The New Omicron Variant?
On November 26, 2021, WHO designated B.1.1.529 as a variant of concern, naming it Omicron. This new strain of SARS covid-19 has heightened

Inflation and the Restaurant Industry
Groceries, clothing, gas. All of which have had significant price increases in the last 6 months. These are just a few of the necessities which now cost
How Restaurant Loyalty Programs Like FreeKwent Increase Repeat Visits & Revenue in 2026
Boosting repeat visits, higher spend, and lasting profits!

7 Proven Ways Digital Loyalty Improves Repeat Visits & Revenue
Exploring How Digital Loyalty Tools Like FreeKwent Support Sustainable Business Growth

Top Restaurant Technology Trends 2023
The year 2022 has been nothing less than a rollercoaster ride! We've been through a lo of things, experimented, struggled and got through them all.

How Can Restaurants Be Prepared Against The New Omicron Variant?
On November 26, 2021, WHO designated B.1.1.529 as a variant of concern, naming it Omicron.

How To Franchise Your Restaurant? Part 2
As of June 2021, Subway had 37,540 locations in more than 100 countries and territories. When asked in an interview with the QSR magazine about

Top Restaurant Technology Trends 2023
The year 2022 has been nothing less than a rollercoaster ride! We've been through a lo of things, experimented, struggled and got through them all.

Restaurant Technology Trends in 2022
“Food is the biggest industry,” said Greg Golkin, managing partner at the Kitchen Fund , which invests in restaurant brands like Sweetgreen

AI and the Restaurant Industry
Artificial intelligence is not a concept that exists in the far future; it is currently here. The restaurant sector is no exception, having found a..

Metaverse And The Restaurant Industry
One of the hottest subjects right now is Metaverse, often known as Meta or web 3.0 by others. What is the metaverse, when will it arrive, and how

Why is the Restaurant Technology so hot right now?
Toast is likely to join a series of digital businesses set to go public this fall, in what is shaping up to be one of the busiest years for IPOs in recent

5 Ways To Protect Your Digital Assets As A Small Business Owner
Cyber attacks and data breach is a sobering reality for everyone. Even if you own a small business, protecting your digital assets is essential.

Best Tools for Social Media Marketers Today
This is not a regular column of “Top 10” or “Top 20” or “Top 30” marketing tools. We will be diving deep into a social media marketing strategy, and then

Digital Marketing Trends To Watch Out For In 2021
With 2020 proving to be a particularly trying year for everyone, there were numerous developments in the digital industry, with everyone confined at

How To Measure ROI From Your Digital Marketing Campaigns?
If you think money is the only thing that matters in your campaign, think again. There are many more things to think about.

10 Reasons You Should Love Blogging
Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog