Convert Tasting Room Visits Into Lasting Customer Relationships

Tasting room traffic represents your highest-intent audience, yet most of it remains anonymous. By connecting point of sale data to loyalty, email and SMS, mKonnekt enables wineries to identify each guest, convert visits into club memberships, and measure the resulting revenue at the register.

  • Every guest identified at the bar.
  • Every campaign checked against inventory.
  • Every dollar measured at the register.

Where Winery Marketing Loses the Guest

Wineries market beautifully and measure almost nothing. A guest tastes, buys two bottles and leaves without a name attached the highest-intent moment your brand gets, uncaptured. Club growth depends on whether the person pouring remembered to pitch. Release emails promote a vintage that's nearly allocated while the cellar stays full. Four disconnected systems, and the data is stale before you use it.

mKonnekt runs your tasting room, club and marketing off a single guest record built from the transaction itself. A phone number at checkout one field, no app turns an anonymous tasting into a named profile. Club invitations then follow purchase behavior instead of pitch quality, and releases are sent against live inventory instead of a calendar. Every redemption matches back at the register, so you see revenue per campaign, tasting room sales included.

Winery Marketing Services from mKonnekt

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Tasting room loyalty

Guests enroll with a phone number at the bar — one field, no app, no pause in the pour. Points or visit tiers accrue automatically, with balances redeemable across your tasting room, second location and website.

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Wine club growth and retention

Prospects are identified from purchase behavior, so invitations reach the guests whose buying pattern already says yes. Renewal reminders, failed-payment recovery and lapsed-member flags then protect the members you already have.

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Email and SMS campaigns

Segments are built from real transactions — varietal, spend band, visit recency, club tier, and distance from the winery. Everything is queried live at send time, so there are no exports and no stale lists.

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Release and allocation campaigns

Every sender checks live inventory first, holding allocated wines for club members while pushing what's actually sitting in the cellar. Targeting runs off past purchases, so the message names a wine that the guest already likes.

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Event and tasting promotion

Fill weekday tastings, harvest events and release weekends by targeting past attendees and guests within driving range. Attendance and spend track back to the invitation, so you learn which events earn their cost.

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Reputation management

Review requests are sent automatically a few hours after a strong basket, routed to the platforms that drive tasting room discovery. Wine tourism runs on search and reviews, making this the cheapest visibility lever most wineries skip.

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Analytics

Revenue and margin per campaign, club conversion rate, average basket by segment and visit frequency, all in one view. Reward and discount cost sit underneath, so you see what a promotion kept rather than what it grossed.

See what your tasting room data already knows

We'll build a live club-prospect segment from your own guest history in under 30 minutes.

Why Wineries choose mKonnekt

01

Built on the transaction, not the website

Most wine marketing agencies do beautiful work on your brand, your label and your site. Very few connect to the register. mKonnekt starts where the sale happens, which is why tasting room revenue shows up in the reporting.

02

One guest record across every channel

The tasting room, club, ecommerce and events share a single profile. Nothing to reconcile, nothing to export, no window where your list is out of date.

03

Inventory-aware campaigns

Every send checks live stock first, so you never promote a wine that's allocated out or discount one that's already moving.

04

Automation that respects a small team

Wineries rarely have a dedicated marketing hire. The trigger-based campaigns run continuously without anyone touching them, and manual sends take minutes rather than an afternoon.

05

Compliance handled at source

SMS consent is captured at enrollment, opt-outs are processed automatically, and sends respect quiet hours so the list stays clean without anyone maintaining it.

06

Multi-location and multi-brand ready

Run separate tasting rooms, a downtown outpost or a second label with their own campaigns, local inventory and reporting, while guest history stays unified.

How It Works

1

Map Out a Plan.

2

Ads, Content & Promotion

3

Daily Monitoring

4

Engagement That Compounds

5

Relentless Optimisation

Review the process against your own guest data

A 30-minute walkthrough using your tasting room history.

Frequently Asked Questions(FAQs)

  • How does mKonnekt capture guests in the tasting room?

    A phone number at checkout, entered as one field on the POS. There's no app to download and no form to fill in, so it doesn't slow the pour. That number becomes the guest profile everything else runs on — purchase history, club status, visit rhythm and campaign eligibility.

  • Will this work with our existing POS and wine club platform?

    mKonnekt integrates with common tasting room POS systems and e-commerce platforms and can import your existing club roster, guest list and purchase history. Mapping happens in a sandbox that you verify before anything goes live, so your club members keep their status and history from day one.

  • How is this different from hiring a wine marketing agency?

    An agency builds your brand, your site and your creative. mKonnekt connects your marketing to your point of sale, so segments are built from actual purchases, and results are measured in tasting room revenue rather than impressions. Many wineries run both — the agency handles brand and design; mKonnekt handles the customer data and the automated campaigns behind it.

  • Can campaigns account for limited or allocated releases?

    Yes,Every campaign checks live inventory before it sends. Allocated wines can be held back or targeted only to club members and waitlisted guests, while overstocked lines get prioritized to past buyers of that varietal.

  • What does it do for wine club growth specifically?

    It identifies club prospects from purchase behaviour rather than relying on a staff pitch, sends automated invitations naming the wines that guests actually bought, and flags members whose engagement is dropping before the renewal fails. Club conversion stops being a function of who happened to be pouring that day.

  • How do we measure whether a campaign actually worked?

    Redemptions are matched at the register, so reporting shows attributed revenue and margin per campaign, per location — tasting room sales included. That's the gap an ecommerce-only email tool can't close, since it only sees what happened on your website.

See it built from your own guest data.

In a 30-minute walkthrough we'll load your tasting room history, build a real club-prospect segment, and show you what it would have earned. No slides.

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